Black Friday and the holiday shopping season have gotten off to a great start, attracting bigger in-store crowds than in past years and giving retailers a big dose of confidence.
If the mall seemed a little more crowded this Black Friday, it’s not just your imagination.
Based on ICSC research, roughly 157 million people – or 62 percent of the adult population – visited a retail center over the four-day holiday that kicked off Thanksgiving Day. That’s a 60 percent increase from last year!
“I’m really pumped to see these numbers,” says ID Plans CRO Seth Garber. “It shows that even though people like online shopping, there’s something about the tangible element of in-store shopping during the holidays that’s really special.”
Speaking of numbers, here are ten of the most interesting ones from this Black Friday weekend:
What do all these numbers mean? Well, according to Garber, they’re proof that retailers are listening to the needs to consumers and adapting their business models to get more people in the door.
“There will always be a need for physical retail,” Garber says. “Especially when you have people who like to wait until the last minute to pick out their gifts!”
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