Focus groups can be valuable tools for gaining insight into what your customers are thinking. Here’s how to run a successful focus group that gets results.
Planning a focus group isn’t that different from planning a wedding. You carefully create the guest list, you set up an agenda, and you even put together a menu of foods you hope your guests will enjoy.
Another thing weddings and focus groups have in common is that they’re both mission-driven. At a wedding, the mission is for the couple to say “I do” and walk down the aisle into a lifetime of wedded bliss. The focus group’s mission isn’t quite so flowery, but at its core, it’s also about bringing people together to create something positive.
One other major commonality? Both focus groups and weddings can easily end up off track without solid planning on the front end and a firm commitment to sticking with the plan on the day of the event. In a previous Conversations from the Corner Office post, we talked about how to plan your next focus group. Now we’re talking again with ID Plans CRO Seth Garber to find out how ensure things go smoothly once the big day arrives.
ID Plans is trusted by the top commercial real estate firms in the industry. Find out what our software solutions can do for you. Schedule a demo today by emailing us at firstname.lastname@example.org.