"When it comes to getting a lease signed, it’s not the rates or the deliverables that stand in the way. It’s the time. And every day that passes can mean losing out on another opportunity" says Jessica Wildeman, Director of Marketing for Regency Properties.
For Regency Properties, time posed a unique challenge. With the majority of their 64 shopping centers located hours away from major airports, it was difficult for national retailers to find time in their schedules to visit. Without being able to tour the spaces in person, they’d have to rely on basic architectural drawings to decide whether to move forward with the lease – and in many cases, that simply wasn’t enough.
“From the marketing side, we felt we weren’t able to provide our future tenants with enough information about the space.”
That lack of information, coupled with the time it would take to gather it, meant the end of many promising deals. Wildeman knew that speeding up the process would go a long way toward setting her leasing team up for success so when she heard about Space Profile by ID Plans, she was excited about the possibilities.
She ordered profiles on 35 spaces already in Regency’s portfolio that they didn’t have any information on, and has since ordered more than 30 for new properties they’ve acquired. Having customized, detailed, and up-to-date profiles ready to share when a potential tenant calls has been a game changer in speeding up the leasing process, and it’s paid off in other ways, too: